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MAIN STREET REDEVELOPMENT PLAN

Asbury Park, NJ

Urban Partners was retained by the City of Asbury Park to undertake a redevelopment plan for the Main Street corridor through the city. An historic ocean-side community, Asbury Park struggled economically for the last several decades due to disinvestment, which directly impacted the City’s primary north-south corridor and commercial spine – Main Street. NJ Transit’s Asbury Park Station is located on Main
Street as well.


In addition to conducting a full real estate market analysis for the study area, Urban Partners provided recommendations for revitalizing the Main Street corridor in the Redevelopment Plan and its accompanying Revitalization Strategy, involving both long- and short-term projects. Short-term projects included aesthetic, parking, and code enforcement
enhancements while long-term projects included redeveloping the City Hall site, redesigning the City’s train station, constructing new gateway features and undertaking new infill developments. Suggested new development included office and institutional space, market-rate condominium housing, community-serving retail to bridge both the east and west sides of Main Street, and additional boutique retailing and restaurant development to compliment adjacent Cookman Avenue.

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See also: Asbury Park Strategy 21

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Client: City of Asbury Park